WHAT IS FAIRTRADE?

Shopper demand has driven companies to start thinking about sustainability - Fairtrade is about better prices, decent working conditions, local sustainability and fair terms of trade for farmers and workers in the developing world. By requiring companies to pay sustainable prices (which must never fall lower than the market price), Fairtrade addresses the injustices of conventional trade which traditionally discriminates against the poorest, weakest producers. It enables them to improve their position and have more control over their lives.

FAIRTRADE IS ABOUT:

• Ensuring that farmers and workers are paid a fair price

• Better Prices

• Better Working Conditions

• Local Sustainability

• Fair terms of trade for Farmers

• Improving Lives